Arnaud Latournerie

Senior Freelance CopywriterFilms, Activations, Social Media, Print, Radio…

Projects

Projects 12

  1. 01

    fresh.

    Get a Taste for Pleasure Films, 2025 View project
  2. 02

    Hiscox

    3 campaigns01The Inexperts02H-I-S-C-O-X03Pro Blunders Films, social media, 2022 – 2024 View project
  3. 03

    BIC

    Hybrid Flex: The Shave That Converts Films, 2022 View project
  4. 04

    Ligue Nationale de Rugby

    2 campaigns01Strong in All Our Colours02Babies in the Front Row Films, brand content, 2023 – 2024 View project
  5. 05

    Stych

    It’s Chill, It’s Stych Film, 2022 View project
  6. 06

    OPPO

    Low-Battery Anxiety Films, social media, 2021 View project
  7. 07

    Marine nationale

    Set Sail for a Life of Adventure Films, recruitment campaign, 2023 View project
  8. 08

    ibis

    2 campaigns01#ibisFeatYou02Say Meow, Not Wow Activation, social media, 2021 – 2024 View project
  9. 09

    Crédit Agricole

    The Extreme Clash Activation, influence, 2019 View project
  10. 10

    Mercure

    48 Hours, Zero Plans Activation, influence, 2022 View project
  11. 11

    Häagen-Dazs

    Extraordinary Envoys Brand content, influence, 2018 View project
  12. 12

    Nissan

    #TooExcitedTo Social media, stunt, 2017 View project

About

Born in the year 32 before ChatGPT 3.5 (1990, for the uninitiated), I grew up with a passion for words and was lucky enough to make a living from it. I’ve recently come to realise that this kind of luck may be running out for a lot of people, now that Homo sapiens no longer has a monopoly on human language.

So I’ve also put serious time into learning AI, enough to use it as a proper assistant and keep up with the times. But I still craft my lines and ideas by hand, convinced it’s still, to this day, an essential ingredient of good creative work.

After that, we’ll see what tomorrow brings…

What I can do

Copywriting in French and English.

Campaigns

  • TV, cinema and online films
  • Radio
  • Print and outdoor
  • Brand platforms and manifestos
  • Taglines and naming

Social & content

  • Day-to-day social media
  • Activations and stunts
  • Influencer and creator content
  • Video scripts and sketches
  • Editorial and long-form content

Brand & digital

  • Tone of voice
  • Websites and UX writing
  • CRM and emailing
  • B2B and corporate
  • Case studies and award entries

Languages

  • Copywriting in French
  • Copywriting in English
  • Translation and adaptation, both ways
  • Transcreation and subtitles

They trusted me

A brief, an idea, a line that won’t come?

arnaud.latournerie@gmail.com

+33 6 30 08 71 11 LinkedIn