Projects 10 of 12

Mercure

  • 48 Hours, Zero Plans2022

The client

Mercure, the Accor hotel brand that likes to play local guide: every hotel is a gateway to its region, its specialities and its best tips.

48 Hours, Zero Plans

2022, Hungry & Foolish. 48-hour influencer activation in the Alps.

The challenge

Prove that Mercure knows its region better than anyone, by letting people live the experience instead of just telling it.

The idea in a nutshell

We had planned the perfect local weekend in Annecy for Benjamin Verrecchia and his community, until the rain washed the whole programme away, quite literally.

So we handed the itinerary over to the most local experts of all, the people who live there, and their tips turned a soggy weekend into 48 hours of discovery.

The Case Study

Not a French speaker? English subtitles have your back, just switch them on in the player.

A brief, an idea, a line that won’t come?

arnaud.latournerie@gmail.com

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