ibis

#ibisFeatYou2021
Say Meow, Not Wow2024

The client

In the big Accor family, ibis comes in three flavours: ibis hotels, ibis Styles and ibis budget. Here are two of them: ibis hotels, the music lover, and ibis budget, the thrifty one (and apparently a cat person).

#ibisFeatYou

2021, Hungry & Foolish. For ibis hotels: Instagram activation and music video, with 47Ter.

The challenge

Prove that ibis hotels have music in their veins, by getting a community to take part instead of talking at it.

The idea in a nutshell

On Instagram, we invited ibis followers to lay their own voice over a 47Ter track, then picked three winners to remix the song with 47Ter themselves.

The music video was shot in an ibis hotel, for what may well be the biggest collab in the world, and 250,000 views.

Not a French speaker? English subtitles have your back, just switch them on in the player.

Say Meow, Not Wow

2024, Hungry & Foolish. For ibis budget: motion posts and videos for Facebook and TikTok.

The challenge

Win over travelling professionals, those sales reps forever on the road, by pushing four ibis budget strengths: 350 hotels across France, breakfast, low prices and the Sweet Bed.

The idea in a nutshell

Every ibis budget strength becomes a perk for pros, and because the Internet is made of cats, we put them everywhere.

Expenses making you say “Wow”? With us, you’ll say “Meow”.

Not a French speaker? English subtitles have your back, just switch them on in the player.

ibis

The client

The challenge

The idea in a nutshell

The challenge

The idea in a nutshell

A brief, an idea, a line that won’t come?