Nissan

#TooExcitedTo2017

The client

Nissan, official sponsor of the UEFA Champions League, and its Facebook page Nissan Excitement FC, run with its footballer ambassadors.

For one full year, we ran the whole creative side of the Nissan Europe × UEFA Champions League partnership. In English, every day, with two ambassadors who know a thing or two about excitement: Sergio Agüero and Gareth Bale.

See how it played out

One big activation for the final

The Grand Detour

A “live” in which Edgar Davids (football legend) and Orlando Brooke (official Nissan driver) escort the trophy to the stadium, minutes before the final. Except they’re #TooExcitedTo pay attention and head for the wrong stadium. Cue a chase through the streets of Cardiff to make it in time, broadcast live by UEFA.

Spoiler: shot the day before, cut live, and stitched into the real broadcast so nobody could tell. The trophy arrived on time. Our heart rates didn’t.

Side activations, for every big date

The Excitement Meter

A one-hour live before the first UEFA match of the season, built to measure how excited fans really were. The more comments and reactions, the higher the gauge climbed, and the bigger the prize one lucky participant would walk away with.

The Perfect Draw

A Facebook app that let anyone play their own Round of 16 draw. To win, you had to pull the “Perfect Draw”: the one that matched the real thing, ball for ball. Thousands tried. The real draw remained stubbornly unpredictable.

And the rest of the year

Hundreds of posts, day after day

Stats, teasers, live comments, tips, fan games, behind-the-scenes, a Micra Fans Edition and Agüero vs Bale banter. Written in English for Nissan Excitement FC, one match at a time.

Nissan

The client

Hundreds of posts, day after day

A brief, an idea, a line that won’t come?