Projects 04 of 12

Ligue Nationale de Rugby

  • Strong in All Our Colours2023
  • Babies in the Front Row2024

The client

The Ligue Nationale de Rugby runs the Top 14 and the Pro D2. In other words: thirty clubs, hundreds of thousands of fans, and a passion that doesn’t do things by halves.

Strong in All Our Colours

2023, Hungry & Foolish. #FortsDeToutesNosCouleurs, 50 s montage film for the anti-racism days.

The challenge

Take a stand against racism in stadiums with a message that brings people together, rather than yet another lecture.

The idea in a nutshell

A rugby match is a rainbow of colours, on the pitch and in the stands, and that’s exactly what we celebrate every weekend.

A montage film that plays with the colours of the game to say it loud and proud.

#FortsDeToutesNosCouleurs

Not a French speaker? English subtitles have your back, just switch them on in the player.

Babies in the Front Row

2024, Hungry & Foolish. 45 s film for Boxing Day, with the Restos du Cœur.

The challenge

Every Boxing Day, the Top 14 collects donations for the Restos du Cœur, France’s food charity. This year’s topic: child poverty. How do you tackle something that hard without wrecking the festive spirit of an end-of-year match?

The idea in a nutshell

Rugby players and babies have a lot in common: they fight over balls, squabble, and often lose their teeth. So we gave the babies a Top 14 match of their own.

And at the end, the only match that really matters: the one against child poverty.

Boxing Day

Not a French speaker? English subtitles have your back, just switch them on in the player.

A brief, an idea, a line that won’t come?

arnaud.latournerie@gmail.com

+33 6 30 08 71 11 LinkedIn