The Extreme Clash
The challenge
Make the Globe-Trotter card known to 18-to-29-year-olds around Paris on Instagram, and above all to the ones who dream of going but haven’t taken the plunge yet.
The idea in a nutshell
The bank told us its Globe-Trotter card was made for travellers, so we took it at its word and sent two influencers to the middle of nowhere in Argentina.
Their mission: find the Extreme ATM, a cash machine hidden way off the beaten track, with nothing but a phone and their card, while their followers helped their favourite find the way, comment by comment, live on Instagram.
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