Get a Taste for Pleasure
The challenge
Write the brand’s very first ad film. Small problem: fresh. had no clear positioning yet, and some people mistook it for a meal-kit delivery service. The job was to plant one simple idea: at fresh., pleasure is no longer the exception.
The idea in a nutshell
Our heroes aren’t greedy, they’re passionate. So passionate that a single word is enough to make them zone out.
One trigger word per film, one unapologetic obsession, and a punchline in the shop.
Not a French speaker? English subtitles have your back, just switch them on in the player.